How This Started
Markéta’s journey into outdoor education began in the classroom. She was teaching primary school in Prague around 2006 when she noticed something that bothered her: kids spent their days indoors learning about nature from textbooks, then went home to screens. Screen time was climbing, outdoor time was dropping, and parents didn’t know where to take their families for actual nature experiences.
The gap was real. After finishing her environmental education degree at Charles University in 2010, she went to work for the Czech Nature Conservation Agency. For five years she did field research, walking trails, documenting what made them actually accessible for families with young kids. Not just wheelchair accessible—but stroller-friendly. Not just hiking routes—but places where a 4-year-old wouldn’t melt down halfway through.
In 2015 she started a blog. Just personal reviews of trails she’d walked with her own family. It wasn’t polished. It was honest: “This one’s great but the parking is terrible,” “The views are amazing but the push uphill will wreck your shoulders,” “Playground at the end makes it worth the 2-hour drive.” Thousands of Czech parents found it. They were hungry for real information from someone who actually understood their situation.
Regional tourism boards noticed. The Czech Tourism Board reached out. Then came her role at Mira Pro s.r.o., where she oversees trail evaluation standards and produces the educational resources families actually use. Over 120 trails documented personally. Counting still.
Her philosophy is simple: outdoor education doesn’t need to be expensive or complicated. Quality nature experiences are accessible to every family. You don’t need special gear or extensive planning. You need honest information about what’s actually out there.